Abstract : Europe faces unprecedented challenges: the aftermath of war in Ukraine, economic instability, and widening social inequalities. These crises exacerbate exclusion, particularly for vulnerable groups such as refugees, migrants, and low-skilled adults. Concurrently, the EU’s digital transition demands a workforce equipped with advanced competencies, as 90% of jobs will require digital proficiency by 2025. However, marginalized populations often lack access to quality education, perpetuating cycles of poverty and exclusion. This paper responds to these dual imperatives—social cohesion and digital competitiveness—by designing AI-centered e-learning courses grounded in nonformal education methodologies. By integrating social entrepreneurship, the initiative aims to transform beneficiaries from passive recipients of aid into active contributors to the EU’s digital economy. This paper presents the design and early implementation of an EUfunded initiative that develops innovative e-learning courses to address the digital divide and foster social inclusion. The project is defined by the following key components:(i) Target learners: The courses are tailored for marginalized adults, specifically refugees, migrants, and low-skilled individuals. (ii) AI/SMM intervention: The intervention combines AI-driven learning platforms, which provide personalized content, with social media marketing (SMM) strategies to engage learners. (iii) Evaluation approach: The program's impact is measured through pre- and post-assessment surveys of digital competencies, tracking of course completion rates, and qualitative feedback from participants. iv) Concrete early outcomes: Preliminary results from pilot courses indicate a course completion rate of 85% by educators and show significant pre/post gains in learners' self-reported digital skills and confidence. The pedagogical approach is grounded in nonformal education and social entrepreneurship principles, aiming to transform participants from aid recipients into active contributors to the digital economy. This paper analyses the course design, its alignment with EU policy frameworks like the Digital Education Action Plan, and its potential to enhance employability and promote inclusive growth.

Keyword : Artificial Intelligence, Adult Education, Digital skills, Social Media Marketing, Social Inclusion, Open Educational Resources, Non-formal Learning, Europe